BASIC is a design agency that does something pretty unique, at least in the world of video games: instead of just doing concept art, or making logos, or promotional art, they kinda do a combination of all of it, helping give a game – which might otherwise be a pitch and some mechanics – a “brand”.
Click the image above to read the full story and see BASIC’s work.
If you’re an author, cartoonist, or filmmaker with a self-published project, BASIC’s portfolio is a great example of ways to approach the overall branding of your work.
Patrick Weibel 